LinkedIn is coming along. I have one listing under the site for them and am looking for 3 more. today in class we discussed our group project. I am going to be helping with the conclusions answering some questions. Doing a social media audit is interesting as you are only focusing on the social media when it comes to actually writing the audit. Though you are looking over everything that the brand or company does. I love this class and learning about the many different things I had no idea about before taking it. This is the good part of the hands on learning and gaining experience. Team 8 is a well organized crew that gets the work done and communicates with it’s members via email or cell as needed. Target is a great store. I love the Red card and how it acts like your debit card, only it saves you 5% off every purchase. Not like some stores where it saves the initial like 15% and then a little here and there. For better quality I choose Target over Walmart.
Group one was my first group in the group project on Tuesday this week were going to use Google Analytics to look for words like “Saint Louis Cardinal’s Champions”, “Fred Bird”. Cardinal Nation”,”World Series Champions”, and “Cardinal’s Opening Day”. Were going to break it down to where each person took a part, Anna was on Pinterest, Cierra was on Twitter and Instagram, I was on Blogs and discovery, etc. The Cardinals are a beloved team in Saint Louis. This would have been a good research project. We are now working on different project groups and my new one is also pretty fun. I love looking into the social media world and seeing how brands and companies are using it!
My individual case analysis was over AT&Ts campaign to stop texting and driving. It was a thoroughly done campaign reached several people through many different websites. Talking and texting is worse than driving drunk! It was featured on an episode of “Glee” where Gwen was driving and picked up her phone and then was hit as she passed an intersection. Her character survived in the show, but there are some who are not as blessed. The AT&T campaign used social media sites, Facebook, Twitter, conducting give a-aways, using TV ads, and having shows discuss it. It was a successful campaign . This was a fun project.
In class we are doing group projects, I am working in group 8 now which is doing a case analysis of Target. My assignment is LinkedIn. I at first would not have thought much of a page for them on there. Target is huge and everywhere though. They have over 177,000 followers on this media. Can’t wait to find out more using Netvibes and Google Analysis, first I will need the key search words. Research and looking this up can be fun.
Today in class we talked about “discussing”. We took a look at a site called Tivo community blog. There are other sites such as Orange Power and Broadband. These sites are helpful for people to communicate in when they may be having a problem. Others may have had the same problem and may be able to shed some light on the issue. With sites like Broadband, people can do the same thing. Users can post they are having trouble with their cable. Then a representative from the company may be monitoring the site and contact them. The site Broad band has an authorized list for some users of the companies. This is good to make sure they are authorized people who are on a list with the company, and that they are legit.
Discussing is a good way to listen, monitor, and observe. It’s also good for enduring and honesty in some ways. Customers may be discussing a bad experience they have had with your cable company. You endure through the negative complaints, and work to help the customers solve the problem. It shows they clients that you have an honest and caring staff.
Today we had a guest speaker Meredith from Weber Shandwick. She discussed discovering and Foursquare and Groupon. Before having a guest speaker and spending a day with and informing presentation on monitoring I had no idea about these sites. This was another eye opening class up there with learning to use Google analytics and Google Alerts to monitor the web. I’ve often seen the posts on Facebook with people checking into places. Sometimes even their houses! I would think to myself why do I care where people are, posting it is pointless. Then Thursday’s class hit me. WOW, this is an incredible tool. You can see where people go and use that towards your marketing.
Meredith said, “Understand social media not what it is, but how it works.” I only knew what these sites were, but not the amazing things they can do for one’s business. Companies and businesses can observe and discover where customers or consumers are going. They can then use it to help bring new products to them. With Foursquare you can check in to a business like Bread Co, your friends will know where you are, and businesses can see who else is in the same place. Then you have a competition added when you consider the “Mayor” of places. The “Mayor” is the number one guest. Businesses offer perks to the one person who visits the most. Foursquare is also letting you check into events and events. You may be at the Fox Theater seeing “Wicked”. Foursquare is not good though for businesses like cable companies, they can’t really do ton with it, but for others it is even giving marketers a demographics on who is going where. The second thing that worries me about people knowing where you are is security. As they told us in the military, “it’s everyone’s business”. Be sure to make your stuff private so that others are not able to look at the fact that you are not home.
Groupon is like Sam’s Club on the internet. It can be great for a company to get publicity and let others know they are out there. It’s good for businesses to follow up. They are going to receive demographics and be able to send surveys to people who have visited their business. In using Groupon be safe, some businesses are offering deals and in meeting them they are going bankrupt. Be careful what deals you are offering to the mass of audience on the internet. These sites are now something I can see myself using one day for a job in Public Relations or Marketing.
Today in class we discussed monitoring. We had a speaker today discuss the many ways the internet can be monitored. It really opened my mind. Social media is a way to get the word out. Now we learn also that it is a great way to monitor what is being said on the internet. Social media or online sites where people converse, is where we can understand our audience. We discussed LOCI the pre engagement principals to developing a social media campaign. Listen is one of them. Earlier we had someone tell us about Reddit. It is more a social site that is not used to get the word out, but rather to monitor the word. Companies can join companies such as Google Analytics, Bitly, Google Alerts, Net deck, or Tweet deck.
Tweet deck is only used on twitter for monitoring. In Google Alerts, you use it by picking a search word, brand, company, etc and it will notify you as you often as you choose. You may choose to be alerted hourly, daily, or weekly. You can have them sent to a different email address than you sign up for or even set it up as an RSS feed.
Bitly can track who shares a link and how many times it is shared. It is awesome in that you may have a link you want to share. We all know Twitter is only 140 characters right. Well you are going to want to make them count. Bitly will turn any URL in a shortened link!!! It is great for tracking about things like who is engaging and talking about the link you posted.