individual class case analysis

My individual case analysis was over AT&Ts campaign to stop texting and driving. It was a thoroughly done campaign reached several people through many different websites. Talking and texting is worse than driving drunk! It was featured on an episode of “Glee” where Gwen was driving and picked up her phone and then was hit as she passed an intersection. Her character survived in the show, but there are some who are not as blessed. The AT&T campaign used social media sites, Facebook, Twitter, conducting give a-aways, using TV  ads, and having shows discuss it. It was a successful campaign . This was a fun project.


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