“Honesty is the best policy”
With honesty companies need to be transparent and up front. Like some of the other principles honesty ties in with other ones as well, listening, control, endurance, and contact. There are some companies out there that are paying bloggers and neither the company nor blogger is revealing it. There are things like looking at Facebook and seeing 250k likes. This doesn’t mean that many people are following the page or really like it, they may have just seen a competition where you must like a page to be eligible to win a prize.
They say “honesty is the best policy” or “the truth shall set you free” some even say “if you can’t say anything nice, then don’t say anything at all”. All of these can be looked at when blogging about honesty. It is really good to be clear in the fine print. You don’t want to be promised a prize car and receive a lemon. Slandering another company is only going to hurt your reputation in the long run. You know what they say “hind sight is 20/20”.
The truth will come out if a company is lying. There are bloggers and people on Facebook and twitter known as “truth squads” who get to the bottom of it. They spread the word all over like a wild-fire in a forest. That can damage a corporation’s credibility. There are companies operating social media sites hiding behind them saying they are a person. There are even bosses who are looking at social media sites to explore the lives of their employees. Honesty is a dish served up well with others.